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According to the NCCS, there are currently over 1.5 million nonprofit organizations in the United States. A large number of those nonprofits host, support or encourage local fundraising events. That’s a lot of events! The events of choice for nonprofit organizations are typically walks and runs. While these events can be successful fundraisers, because of […]


In advertising, you go where the people are. At one time that was radio, which had a huge national audience. Then along came TV, which reached an even larger audience and became the top advertising medium. Now we’re in the middle of another major advertising shift. According to the new ad spending forecast from eMarketer, digital […]


The nonprofit communications cocktail—made up of ingredients like email, social media, newsletters, websites and direct mail—gets shaken and stirred in different ways each year. Based on how well the mix went down last year, and donor response and feedback, there are shifts and adjustments. So what does the communication cocktail look like for 2016? How […]


The evolution of online giving continues. For years we’ve been watching the changes and progression of how people give to nonprofits in the digital age. It’s been fascinating to follow—with each year showing subtle shifts in the ways people donate. The strides over the past few years have been consistent and incremental. Online giving continues […]


January 13, 2016

Tips from Google on Meeting the Needs of Searchers at the Moment of Intent

Small, everyday moments in life inspire us to instantly search with intent to act

We’ve become a world of searchers. Google processes an average of over 40,000 search queries every second. That’s 3.5 billion searches per day. More than 100 billion searches per month. And 1.2 trillion searches per year. (see more Google search stats here) Searching and marketing share a natural connection. People search for information, answers and […]