January 13, 2016

Tips from Google on Meeting the Needs of Searchers at the Moment of Intent

Small, everyday moments in life inspire us to instantly search with intent to act

We’ve become a world of searchers. Google processes an average of over 40,000 search queries every second. That’s 3.5 billion searches per day. More than 100 billion searches per month. And 1.2 trillion searches per year. (see more Google search stats here) Searching and marketing share a natural connection. People search for information, answers and […]

Recently, our own VP of Strategy and Development Angie Moore was one of the speakers on the NonProfit PRO webinar, “Power Targeting: Segmentation Strategies That Raise More Money”. In the webinar, Angie and other nonprofit experts discussed ways to amp up fundraising appeals and increase donations through power targeting. In today’s post, we’ll look at […]

Facebook has long been a top social destination for nonprofits looking to share updates with their supporters and increase their reach. With 1.55 billion active users around the world, Facebook offers opportunities for not only connecting with current donors and volunteers—but also encouraging them to get their friends and family members on board. Over the past five years, […]

National Public Radio (NPR) recently aired a report on Morning Edition about the increasing usage and importance of Facebook advertising to political campaigns. Eleventy president Ken Dawson, who serves as Chief Marketing Officer at Ben Carson for President, was prominently featured in the story. Supported by insights from Ken and other experts in the field, the […]

Loyalty. Long-term relationships. Growth. These are the well-known keys to success for any nonprofit looking to not simply survive but thrive. You have to build a team of people who want to work with you to achieve your mission, who are so committed they will stick with you for decades in order to see it […]