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Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]


January 13, 2016

Tips from Google on Meeting the Needs of Searchers at the Moment of Intent

Small, everyday moments in life inspire us to instantly search with intent to act

We’ve become a world of searchers. Google processes an average of over 40,000 search queries every second. That’s 3.5 billion searches per day. More than 100 billion searches per month. And 1.2 trillion searches per year. (see more Google search stats here) Searching and marketing share a natural connection. People search for information, answers and […]


89% of Americans check their email at least once a day. Take a minute to chew on the vastness of that number. Then think about your own email habits. How often are you peeking at your inbox (or inboxes as is often the case these days) on your phone, desktop or tablet? It may be […]


The New Year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such effort collecting dust on the to-do lists of many organizations: a website redesign. Don’t let your website sit stagnant for another year. Use the New Year as […]


When companies and agencies talk about why social media is such a valuable marketing tool, you’ll hear one word repeated over and over: Engagement. Social media is an open conversation with the people you want to reach that doesn’t require someone to open a letter, click on an email, or pick up a phone. They’re […]