72% of donors say poor content—whether too vague, irrelevant, dull, or inconvenient—affects whether or not they donate to a nonprofit. That telling stat comes from the 2016 Donor Loyalty Study. We talked about this study in a recent post discussing donor behaviors, perceptions and values. But the study also has some interesting findings about how donors […]
If there’s one thing we can all agree on as a nation it’s that election years are crazy. Issues are raised, opinions are fueled, positioned are taken, debates are heated. For better or worse, the national conversation gets cranked up to 11. But for political groups and nonprofit organizations, does that amplified conversation translate into […]
With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands: Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]
With the 2016 presidential election looming, Facebook has become a key hub for campaign communications and fundraising. It’s a place where Americans are getting their news, sharing their political opinions, and connecting with the candidates themselves. This is especially true of younger generations.
We’ve become a world of searchers. Google processes an average of over 40,000 search queries every second. That’s 3.5 billion searches per day. More than 100 billion searches per month. And 1.2 trillion searches per year. (see more Google search stats here) Searching and marketing share a natural connection. People search for information, answers and […]