We know summer doesn’t officially begin until June 21. But the kids are out of school, the sun is in the sky—for all intensive purposes, summer has arrived. That means it’s time to ask the age-old question: What are your plans for the summer? It’s an important question for businesses and nonprofits alike. The summer […]

This is a great question to ask, particularly if you’re a marketing representative or an account manager trying to determine whether your prospects will respond to your organization’s nonprofit fundraising appeal with or without a premium. If they prefer it with the premium, it’s going to cost additional money (bad! very bad!). If they can […]