Archives

July 20, 2016

8 Insights Into Donor Behaviors & Values from the Donor Loyalty Study

How can your nonprofit provide more meaningful supporter experiences?

According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]


July 13, 2016

9 Findings on Millennial Attitudes & Engagement in an Election Year

Does the election-year environment increase millennial cause engagement?

If there’s one thing we can all agree on as a nation it’s that election years are crazy. Issues are raised, opinions are fueled, positioned are taken, debates are heated. For better or worse, the national conversation gets cranked up to 11. But for political groups and nonprofit organizations, does that amplified conversation translate into […]


May 24, 2016

14 Visual Social Marketing Stats and Insights

Inform your social media strategy with these recent findings

70% of the U.S. population has a profile on at least one social network (source) 88% of organizations currently use social networks for marketing purposes (source) These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal […]


For most of us, Thanksgiving is a time for feasting with family. But for millions of Americans another activity also takes a place at the top of the Turkey Day weekend priority list: shopping. It’s easy to understand why. With brands in marketing overdrive, deals galore, and event days like “Black Friday”, “Small Business Saturday” and “Cyber Monday” there’s […]