June 29, 2016

5 Tips for Creating Effective Facebook Mobile Video Ads

Make your videos stand out in the News Feed using these proven tricks

With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands:  Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]

June 6, 2016

4 New Changes Coming to Twitter (and Why They’re Good for You)

Upcoming tweaks will enable you to include more content, images in your tweets

The social media world is not averse to change. New networks are constantly popping up and old ones are constantly changing. As the internet and its users evolve at a rapid pace, it only makes sense that our primary conduit of online communication should work to keep up. But unlike, say, Facebook, which is constantly tinkering […]

May 24, 2016

14 Visual Social Marketing Stats and Insights

Inform your social media strategy with these recent findings

70% of the U.S. population has a profile on at least one social network (source) 88% of organizations currently use social networks for marketing purposes (source) These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal […]

May 11, 2016

13 New Benchmarks for Nonprofit Digital Marketing in 2016

See how your nonprofit's digital efforts stack up against the latest industry trends

Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.

You’ve heard about Facebook advertising. You’ve probably seen it for yourself. So why aren’t you using it? Maybe you think it’s too complex. Or maybe you think of Facebook as a Millennial network that doesn’t pertain to your audience. The truth is Facebook ads are fairly easy to launch and they can reach a wide range of […]