May 30, 2017

Using Video, Motion and Animation to Increase User Ad Engagement

Animated GIFs? Motion Graphics? These are some of our favorite things.

With the amount of content vying for our attention these days – and endless Facebook and Instagram news feeds – it’s easy to get lost in the noise. A great way to stand out as an advertiser is to introduce motion graphics, video content and animation into your ads on Facebook and elsewhere. In years past, […]

December 13, 2016

The Great Landing Page Debate

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days.

Going to keep it short and sweet this week, because what I really want you to do is make sure your landing page is the best it can be for this month. I’ve been around a long time in this industry, and if I had a dime for every “expert” I met I would probably […]

October 12, 2016

Quick Tip: Create a Broken Link Report in Google Analytics

Harness the Power of Google Analytics to Improve User Experience

Web sites let you know when you’ve reached an address that does not exist with a 404 error, which is webspeak for “page not found.” Knowing what pages generate this error is quite useful. Over time, content accumulates on your site, then can disappear or move. Meanwhile, your website and the internet overall continue to […]

At this point, every organization (business and nonprofit) should have a blog. There’s really no better way to put your professional expertise on display in the online world and drive traffic to your website. Essentially, blogs are the “content glue” that connects organizations focused on specific areas with consumers interested in those areas. So if […]

You may have noticed a lot of people have smartphones these days. And they’re using them to access the Internet more than ever. From price shopping in stores and Googling on the go to checking out social links and responding to email offers, mobile has become a key Internet access point. And yet far too […]