There are 845 million monthly active Facebook users. Those users produce 2.7 billion likes and comments per day. It’s no longer a novel idea for organizations to participate in social media. Nowadays, consumers expect every organization – large or small, nonprofit or for-profit – to at least have Facebook and Twitter pages. That means the […]

Behavioral marketing has gotten a bad rap. Consumers seem confused about exactly what it is, how it is used, and how it is advantageous to them. In many minds, behavioral marketing has become synonymous with identity theft. But what gets lost in the privacy debate is the fact behavioral marketing is actually a good thing […]