December 13, 2016

The Great Landing Page Debate

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days.

Going to keep it short and sweet this week, because what I really want you to do is make sure your landing page is the best it can be for this month. I’ve been around a long time in this industry, and if I had a dime for every “expert” I met I would probably […]

October 25, 2016

8 Things that Make a Good Nonprofit Website

Meet the needs of those who come to you online for help, to understand how to support your cause and to get informed

In 1994, there were fewer than than 3,000 websites. Twenty years later, at the end of 2014, that number surpassed 1 billion and has continued to grow. While websites serve multiple purposes for multiple companies and organizations, there are some things that have to be in place within a website to make it good. From a […]

October 12, 2016

Quick Tip: Create a Broken Link Report in Google Analytics

Harness the Power of Google Analytics to Improve User Experience

Web sites let you know when you’ve reached an address that does not exist with a 404 error, which is webspeak for “page not found.” Knowing what pages generate this error is quite useful. Over time, content accumulates on your site, then can disappear or move. Meanwhile, your website and the internet overall continue to […]

August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]

Spring cleaning. For many people, it’s an annual tradition. The weather gets warmer and it’s time to clean, fix, restore or replace everything from the windows to the walkways. It’s an old practice, but an effective one to maintain and improve your property year after year. The same practice can be equally effective when applied […]