December 29, 2015

8 Things We Learned About Marketing and Fundraising in 2015

So much of marketing and fundraising is fluid

So much of marketing and fundraising is fluid. It’s constantly changing, subtly zigging and zagging in different directions, and turning over new leaves. Usually it’s only when we look back on a period of a time as a whole (like a year) that we see the signposts and trends emerge. With that in mind, here […]

The New Year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such effort collecting dust on the to-do lists of many organizations: a website redesign. Don’t let your website sit stagnant for another year. Use the New Year as […]

You’ve probably been there: You’re having a conversation with someone and they’re going on and on about a something that happened to them, or a problem they’re having. You’re listening attentively and waiting to share your perspective. But as soon as you do, they quickly shift the conversation back to them. At that point, you check […]

Have you ever been ready to give to a nonprofit online, your credit card right in front of you… and then you get to the donation page. Maybe it asks for too much info. Or maybe it makes you click-through one too many pages. But somewhere along the way, you rethink your donation decision. Donation […]

We’re not going to chirp too much about the importance of mobile in this post. By now, that should be pretty apparent. In fact, according to the numbers, the chances are greater you’re reading this on a mobile device than a desktop (see stats below). For many organizations, the mobile tipping point came back in […]