The New Year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such effort collecting dust on the to-do lists of many organizations: a website redesign. Don’t let your website sit stagnant for another year. Use the New Year as […]

You’ve probably been there: You’re having a conversation with someone and they’re going on and on about a something that happened to them, or a problem they’re having. You’re listening attentively and waiting to share your perspective. But as soon as you do, they quickly shift the conversation back to them. At that point, you check […]

Have you ever been ready to give to a nonprofit online, your credit card right in front of you… and then you get to the donation page. Maybe it asks for too much info. Or maybe it makes you click-through one too many pages. But somewhere along the way, you rethink your donation decision. Donation […]

We’re not going to chirp too much about the importance of mobile in this post. By now, that should be pretty apparent. In fact, according to the numbers, the chances are greater you’re reading this on a mobile device than a desktop (see stats below). For many organizations, the mobile tipping point came back in […]

Running a small business is no small feat. Unlike the big guys, small businesses have a much smaller margin of error. If a half-a-million-dollar initiative falls flat at a large company, there will be a lot of head shaking. If that happens at a small business, it can mean game over. On the plus side, […]