Running a small business is no small feat. Unlike the big guys, small businesses have a much smaller margin of error. If a half-a-million-dollar initiative falls flat at a large company, there will be a lot of head shaking. If that happens at a small business, it can mean game over. On the plus side, […]

When it comes to Web design, online forms are often an afterthought. They get tacked on at the end with little strategy involved. Sure, functionality is tested to make sure the form works. But that’s usually the extent of it. It’s a crucial mistake. Forms are a vital part of websites and landing pages. They […]

Is your website mobile-friendly? For the past several years, that question has taken on increasing importance as more people engage with websites via smartphones and tablets. But thanks to a new change from Google that question has become more important than ever. We’ll tell you what Google’s doing differently in today’s post, as well as […]

Anyone who’s ever stepped inside Google Analytics knows there’s a lot there. A LOT. While it’s undoubtedly a great resource for any business or nonprofit operating a website, the sheer volume of data—and the many different ways to look at the data—can be overwhelming. In today’s post, we aim to make the great wide world […]

Organizational websites—whether business or nonprofit—are generally pretty similar. They typically have the same basic setup (about, services, contact, etc.) and aim to tell people the same things. But there is great variance in quality. Execution is what sets great websites apart. You know a great website when you see it. It grabs you visually, gives […]