Untouched for decades, the jock strap remains an outdated relic of the past. Newer products such as compression shorts are uncomfortable and restrictive. The Jockster gives men a revolutionary new option.
The Jockster is one piece, one waistband. It has the functional components to stay put and provide exceptional support during exercise, competition or everyday use.
Jockster inventor Tom Ziehler approached us to create a brand around his new creation, originally named the Z-Strap. Seeking to reach the athletic market, we crafted a spirited team logo, playful name and engaging marketing. The Jockster marketing plan touts the revolutionary nature of the new product.
We also developed a Shopify-based e-commerce site to sell Jockster on the internet. Customers use a simple-to-use interface to purchase the athletic gear, finally getting the comfort and performance they've long needed.