Smith-Magenis Syndrome (SMS) affects 1 in 15,000 live births in the United States. SMS is a complex developmental disorder that affects multiple organ systems of the body. The disorder is characterized by a pattern of abnormalities that are present at birth (congenital) as well as behavioral and cognitive problems.
The SMS Research Foundation knows increased funding for research is the only way to improve the lives of children born throughout the world with this complex, congenital disorder. The foundation contacted us to improve its presence on the web, both to better communicate its mission and reach new donors.
A brighter outlook
We worked with the foundation to craft language and visuals that better expressed the SMS mission. Additionally, we upgraded the donation experience, moving the form from an off-site, third-party provider to the foundation's website.