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This time of year, with Halloween right around the corner, people like to be given the creeps. That’s why we go to horror movies and haunted houses. But there’s one place people should never leave creeped out: your marketing. Unfortunately crossing the creepy line is one of the dangers of using data for marketing personalization. […]


Big Data. It’s the buzzword of the year. You’ve probably seen countless articles about “The Rise of Big Data” or heard the rallying cry “You need to be equipped to handle big data!” For many organizations and executives, the term Big Data seems intimidating. It conjures thoughts of endless strings of numbers and complex equations. […]