Archives

This time of year, with Halloween right around the corner, people like to be given the creeps. That’s why we go to horror movies and haunted houses. But there’s one place people should never leave creeped out: your marketing. Unfortunately crossing the creepy line is one of the dangers of using data for marketing personalization. […]


Without a doubt, 2013 is the year of data. For the past several years, data has been gaining steam as a marketing tool. Today, it’s hard to talk about marketing without some mention of data. The two have become that intertwined. This year may well be the tipping point—the moment when analyzing and applying data […]


Data. Data. Data. It is the word of the day. Perhaps no topic is being discussed more than the emergence and importance of data marketing. With the amount of customer data being collected today—commonly referred to as “big data”—few would argue against the great advantages of using data to better market to people. (For more […]


If you’ve ever sat in front of the TV while surfing the Web on your tablet or smartphone, then you, my friend, are a “multi-screener”. In today’s connected world, engaging with multiple screens at one time is becoming more common. People are using different devices to multi-task and dig deeper. For businesses and organizations, understanding […]


Big Data. It’s the buzzword of the year. You’ve probably seen countless articles about “The Rise of Big Data” or heard the rallying cry “You need to be equipped to handle big data!” For many organizations and executives, the term Big Data seems intimidating. It conjures thoughts of endless strings of numbers and complex equations. […]