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56.9% of total mail volume was direct mail in 2014—up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of […]


Last week, the Direct Marketing Association (DMA) kicked off the launch of the 2015 DMA Fact Book with a webinar highlighting some key facts and stats from the book. It was a great webinar with a lot of insightful information on emerging trends and best practices. You can view the full webinar here. Our own […]


When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]


The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes information on the latest benchmarks, marketing trends and consumer behavior. To kick off the release of the 2014 Statistical Fact Book, DMA is sponsoring a webinar on April 23 featuring a collection of top marketing professionals discussing some of the […]


The Direct Marketing Association (DMA) recently released their 2012 Response Rate Report. DMA produces this report every year and it contains a ton of valuable direct marketing information for businesses and organizations (you can purchase the full 2012 Response Rate Report here). The report provides “key cost and performance benchmarks to help marketers gauge the […]