Last week, the Direct Marketing Association (DMA) kicked off the launch of the 2015 DMA Fact Book with a webinar highlighting some key facts and stats from the book. It was a great webinar with a lot of insightful information on emerging trends and best practices. You can view the full webinar here. Our own […]

Ah, email. Once a revolutionary means of communication, it’s now settled comfortably—like mail, phone, texting and social media—into a supporting role within our multichannel messaging routines. Email has become a standard part of our everyday lives, which is both good and bad for marketers. Good because people are always checking their email; bad because it’s […]