Facebook has long been a top social destination for nonprofits looking to share updates with their supporters and increase their reach. With 1.55 billion active users around the world, Facebook offers opportunities for not only connecting with current donors and volunteers—but also encouraging them to get their friends and family members on board. Over the past five years, […]

The social media world is constantly evolving. From to Vine, there are more social sites than ever before in our cultural vocabulary. Different demographics gravitate toward different networks. And how we use them—and how we engage with brands on them—keeps on shifting. Social is definitely a realm where you have to keep up, adapt […]

Anyone who’s ever managed a business or nonprofit’s social media efforts knows it can be incredibly time consuming. Creating content, finding relevant links, monitoring engagement, constantly tweaking and refining your strategy. It’s amazing how quickly the clock can spin circles around you when you’re focusing on social. Fortunately, a lot of great social management tools have […]

For years, marketers have been theorizing about the best times to post on Facebook. In that span, you’ve probably seen a slew of articles telling you how to perfectly time your posts. Problem is, every organization has a different collection of followers; and different audiences are online at different times. With recent changes to the Facebook […]

Just when you think the social world can’t get any bigger, new stats emerge proving you wrong. Social media keeps on growing and expanding. That massive reach is why social media remains an essential communication venue for any and every organization. Marketing is all about being where the people are; and people are on social […]