Most organizations are active on social media’s big two, Facebook and Twitter. Many are also active on (or at least familiar with) LinkedIn and Google Plus. But new and different social networks are constantly bubbling up. Many are even sticking around and building an audience. So what’s the benefit of testing out a new social network for […]

The social media world is constantly evolving. From to Vine, there are more social sites than ever before in our cultural vocabulary. Different demographics gravitate toward different networks. And how we use them—and how we engage with brands on them—keeps on shifting. Social is definitely a realm where you have to keep up, adapt […]

Just when you think the social world can’t get any bigger, new stats emerge proving you wrong. Social media keeps on growing and expanding. That massive reach is why social media remains an essential communication venue for any and every organization. Marketing is all about being where the people are; and people are on social […]