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You may have noticed a lot of organizations are redesigning their logos these days. From recent refreshes by StubHub and Pizza Hut to the numerous other big brands that have updated their stamps in the past couple years, it seems like more organizations are tweaking their logos more than ever before. It’s a trend that has […]


From Yahoo! to Airbnb, the past couple years have seen a ton of logo redesigns. Is this just a trend where businesses follow one another’s lead like dominoes? Or are more organizations adopting the belief that logo refreshes need to occur with increasing regularity? Whatever the reason, the evidence is undeniable (here’s a recap of […]


Recently, Yahoo snagged some headlines by updating their iconic logo. The company launched a marketing campaign around the logo redesign where they posted a different logo on the site every day leading up to the final iteration. While Yahoo’s revised logo ultimately received mixed reviews, it has opened up the conversation about the value of […]