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Big Data. It’s the buzzword of the year. You’ve probably seen countless articles about “The Rise of Big Data” or heard the rallying cry “You need to be equipped to handle big data!” For many organizations and executives, the term Big Data seems intimidating. It conjures thoughts of endless strings of numbers and complex equations. […]


Imagine the power of knowing what choices your customers or donors are going to make—whether they will respond to an appeal or jump on an upsell. Imagine how much time and money you could save, and how you could increase your revenue and return on investment (ROI). While no one can predict the future, data […]