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It’s been another fascinating year. We were entranced by the World Cup, panicked by Ebola, and compelled to dump buckets of ice water on our heads by one of the most surprising and far-reaching fundraising campaigns of all time. Over here on the eleventy marketing blog, some of the top topics that grabbed readers’ attention […]


When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]