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Data-driven marketing company Eleventy Group is excited to announce a new partnership with Best Friends Animal Society. Eleventy will work with Best Friends to use social and peer networking to recruit more members in support of their vital mission to Save Them All. Peer-to-peer engagement is one of the best ways to spread the word […]


25% overall growth rate for online monthly giving to nonprofits in 2013.┬áThat statistic from the 2014 M+R Benchmarks Study is eye-widening and jaw-dropping. Every nonprofit should be taking note. Why? Because it points to the collision of two of the biggest areas of fundraising growth: monthly giving and online giving. Monthly giving is incredibly important […]


For nonprofits of all shapes and sizes, fundraising is an incredibly fickle balancing act. You have to consistently work to assess, tweak and innovate your efforts. You have to keep the old machines running smoothly while also testing out new models that may offer additional benefits and value. You have to fight endlessly to maintain […]


While nonprofits are spending more time and resources to amp up online fundraising and make multichannel a priority (the total dollars raised online for national nonprofit organizations have risen consistently since 2006), the majority of organizations still struggle to effectively integrate online into the mix. The challenge, after years of concentration on phone and mail, […]