Our very own Vice President, Strategy & Development Angie Moore recently authored a fantastic article titled “The Social Media Goldmine for Nonprofits” in the August 2015 edition of NonProfit Pro magazine. The article takes an in-depth look at social media and the great opportunities it affords nonprofit organizations—and it includes thoughts, tips and insights from a […]

Sprout Social recently published A Strategic Guide to Social Media for Nonprofits. This excellent resource uses insights from Beth Kanter, charity.water, Kivi Leroux Miller and others to outline eight steps to craft an effective nonprofit social media strategy. If you’re a nonprofit professional involved in marketing and fundraising efforts, we strongly recommend you take a look at this […]

Last week, the Direct Marketing Association (DMA) kicked off the launch of the 2015 DMA Fact Book with a webinar highlighting some key facts and stats from the book. It was a great webinar with a lot of insightful information on emerging trends and best practices. You can view the full webinar here. Our own […]

The social media world is constantly evolving. From to Vine, there are more social sites than ever before in our cultural vocabulary. Different demographics gravitate toward different networks. And how we use them—and how we engage with brands on them—keeps on shifting. Social is definitely a realm where you have to keep up, adapt […]

In the old days (5 or 6 years ago), assembling your social media strategy was simple. Head over to Facebook. Maybe add Twitter and LinkedIn too. Then a long came Pinterest. And Google+. And Instagram. And Snapchat. And on and on and on… Suddenly there are a lot more options. These days, social media strategy […]