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July 27, 2016

11 Examples of Pokémon GO Marketing Efforts for Your Inspiration

Wildly popular app provides an abundance of creative marketing opportunities

Since its U.S. release on July 6, Pokémon GO has become a phenomenon. The augmented reality mobile app had more first-week downloads than any game in history. An analytics firm estimates Pokémon GO has been downloaded over 75 million times—and it still hasn’t finished rolling out worldwide. By combining a popular brand with cool technology that pushes […]