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Last week, the Direct Marketing Association (DMA) kicked off the launch of the 2015 DMA Fact Book with a webinar highlighting some key facts and stats from the book. It was a great webinar with a lot of insightful information on emerging trends and best practices. You can view the full webinar here. Our own […]


In the nonprofit world, each year brings with it new sets of trends and buzzwords. New practices and technology lead to changes in donor expectations. So how will what we saw last year influence what’s to come for nonprofits this year? In today’s post, we’ll look at five terms nonprofit leaders should be familiar with […]


It’s the time of year when you look ahead. You plan for the year, map out your goals. Put the finishing touches on your marketing and fundraising strategies for the coming months. Decide where and how you will focus your efforts. Looking down the road one year can be challenging enough for nonprofits. But a […]


Friends are a powerful force in our lives. They encourage, influence and inspire us. We pay attention to their suggestions and take interest in what they’re doing. The power of friendship even motivates the nonprofits we support and how we support them. In today’s post, we’ll look at results from a new Red Cross survey […]


Numbers! They’re everywhere. But as we’ve learned time and time again, numbers can have great meaning for businesses and nonprofits. They can teach us lessons, point us in the right direction, and even lead us down a path to more relevant and personal marketing. Every digit has a purpose when you look at it in […]