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August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]


You may have noticed a lot of organizations are redesigning their logos these days. From recent refreshes by StubHub and Pizza Hut to the numerous other big brands that have updated their stamps in the past couple years, it seems like more organizations are tweaking their logos more than ever before. It’s a trend that has […]


From Yahoo! to Airbnb, the past couple years have seen a ton of logo redesigns. Is this just a trend where businesses follow one another’s lead like dominoes? Or are more organizations adopting the belief that logo refreshes need to occur with increasing regularity? Whatever the reason, the evidence is undeniable (here’s a recap of […]


A recent report revealed 1/3 of all Internet traffic is now coming from mobile devices. That’s a huge number. And for the near future at least, that number will only go up. That’s why it’s imperative for your website to be visually appealing and easy to navigate on mobile devices. At eleventy, we provide Web […]


It’s hard to believe we’re already at the midway point of the year. It seems like only last week we were shivering our way through the brutal winter and laying out strategic marketing goals for 2014. But after you make it through the first quarter, the calendar has a way of stepping on the gas. […]